The European spirits industry has urged governments to rebuild transatlantic ties and fight protectionist measures following a 19% export decline in 2020.

A synchronised sigh of relief was heard right across the Armagnac region last year as the news broke of Donald Trump’s defeat in the US election.

The South African government has been urged to scrap its alcohol prohibition in order to avoid “devastating consequences” at home and abroad.

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Ben Branson

Ben Branson: Why non-alcoholic pricing is right

The pricing structure of non-alcoholic spirits has a high level of elasticity - there’s already a broad spectrum of price points which consumers are trying to navigate.

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